Build Your Brand: Biweekly Business Development Series

$50.00
By Aluj Swim
Sessions

Build Your Brand: Biweekly Business Development Series

A hands-on virtual class series designed to help aspiring entrepreneurs turn their ideas into intentional, marketable, and profitable brands.

Classes are held every other Wednesday via Zoom. Each session focuses on a different stage of building and growing a business—from developing your brand identity and finding manufacturers to building your website, creating content, hosting events, networking, pitching, and running paid ads.

Class Topics

Session 1 — Brand Creation & Identity

  • Developing a strong brand concept
  • Creating your mission statement
  • Defining your brand values and long-term vision
  • Identifying your target audience
  • Building a community around your brand
  • Creating a cohesive aesthetic and brand identity

Session 2 — Starting Your Business & Product Development

  • Turning your idea into a real business
  • Finding manufacturers and vendors within your niche
  • Communicating professionally with manufacturers
  • Understanding samples, revisions, materials, and quality
  • Creating products that feel premium and marketable
  • Pricing your products for profit

Session 3 — Website Development & Product Presentation

  • Building a professional Shopify website
  • Purchasing a domain and setting up your storefront
  • Creating quality product photos and campaigns
  • Structuring your website to increase conversions
  • Presenting your business like an established brand

Session 4 — Content Creation & Social Media

  • Creating content that builds a loyal community
  • Instagram and TikTok growth strategies
  • Using storytelling to connect with your audience
  • Planning content and developing creative direction
  • Positioning yourself online as a credible brand

Session 5 — Brand Events, Networking & Partnerships

  • Planning brand events, pop-ups, and activations
  • Building relationships with venues and other businesses
  • Creating partnership and sponsorship pitches
  • Networking with influencers, creatives, and industry professionals
  • Using events to generate content, visibility, and sales

Session 6 — Instagram Ads & Scaling

  • Creating and launching Instagram ads
  • Understanding ad creatives and audience targeting
  • Turning engagement into sales
  • Identifying and scaling winning advertisements
  • Understanding basic analytics and performance tracking
  • Real strategies I used to generate more than $5,000 in one week

What’s Included

  • One-hour live Zoom class
  • Live Q&A and business discussion
  • Homework and brand-building exercises
  • Manufacturer and vendor resources
  • Website, content, and advertising guidance
  • Real-world business strategies and case studies
  • Opportunities to connect with other entrepreneurs

Who These Classes Are For

  • Aspiring fashion and product-based business owners
  • Entrepreneurs who need help bringing an idea to life
  • Existing business owners ready to strengthen or scale their brands
  • Creatives and influencers interested in monetizing their audiences
  • Anyone seeking practical guidance, resources, and accountability

Schedule & Investment

Every other Wednesday from 8:00–9:00 PM via Zoom
Investment: $50 per session

Each session may be purchased individually, so you can attend the topics that best fit your business needs. Space is limited to allow time for questions, feedback, and personalized guidance.

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